Clients arrive with one question and a lot of worry. Your site has to answer the question first.
I design and build legal services websites that answer the first question fast, prove you're the safe choice, and give AI tools the facts to recommend you. Strategy, copy, design and structured data from one person.
A law firm website should answer the client's first question in plain words, show practice areas and the lawyers who lead them, explain how fees work, and offer a simple way to start a confidential conversation.
The two journeys
Most sites in this field serve one and lose the other. The fix is structure, not more pages.
From question to lawyer
The client's first question should lead straight to the person who answers it.
How I'd set up the site
Answer the first question
Practice-area pages that open with the questions clients ask.
Lawyer profiles
Lawyer profiles with experience and languages.
How fees work
A page on how fees work.
Confidential contact
A confidential contact form and clear response times.
Schema
LegalService schema, lawyers as Person, practice areas as Service.
What I'd track
Consultation requests by practice area
Reported monthly, next to what changed on the site.
Learn the termLawyer-profile views before contact
Reported monthly, next to what changed on the site.
Learn the termFee-page reads
Reported monthly, next to what changed on the site.
Learn the termCalls by hour
Reported monthly, next to what changed on the site.
Learn the termQuestions people ask
Can we answer legal questions on the site?
General guidance, yes, clearly marked as not advice. Check your bar's rules on advertising.
Do photos of lawyers matter?
Yes. People hire people. Real, recent photos beat stock images of courthouses.
What does it cost?
Every project has a fixed price, quoted after a 20-minute call once I know the scope. No hourly billing and no surprises.
Can AI tools recommend us?
They draw on your site, reviews and business profiles. I make sure all three tell the same, verifiable story.
Related reading
All insights
A site that earns the call
Tell me about your legal services business. I'll show you the three changes I'd make first.