Free tools

Small, useful, a little bit fun. No sign-up. Each one loads in a blink, because a slow tool on a speed page would be awkward.

Two Readers Test

Tap every statement that's true for your site. Your score updates as you go.

4/8

Half readable. A few fixes go far.

People can follow you. Machines still miss facts. Start with the unticked lines from the top.

Get the fixes for my site

More tools

AI website brief builder

Answer a few questions. Get a brief, a DESIGN.md file and a first prompt for any AI builder.

Build my brief

CMO cost calculator

Fractional or full time? Enter your numbers and compare a year side by side.

Run the numbers

Page weight checker

Paste a URL. See what slows it down, in plain words, with the fix next to it.

Check a page

Schema starter

Answer six questions about your business. Copy the structured data AI search wants.

Build my schema

Lava palette maker

Pick one brand colour. Get five soft pastels that sit well beside it.

Make a palette

Headline sharpener

Paste your homepage headline. Get three clearer versions that say what you sell.

Sharpen it

Website budget planner

Pages, languages, shop or no shop. See a realistic range before you call anyone.

Plan a budget

Where to next

Website design

Fixed-price sites for people and AI search.

See the service

Context systems

Fix what the Two Readers Test finds.

See the service

Growth marketing

Organic, viral and performance.

See the service
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