Practical notes on websites, marketing and getting found by AI search. Written for people who'd rather fix it than read about it.
Web design statistics for 2026
Half of mobile sites fail Core Web Vitals. 95.9% of home pages have accessibility errors. AI search traffic grew 16 times in two years. Every number sourced.
See the numbersHow to use AI to design a website
Six steps from brief to a live site that people and AI can both read.
Read the articleAI website builders compared
Lovable, Framer, Webflow, Figma Make and more, by what you build and own.
Read the articleAI website design prompts
Copy-ready prompts for each stage, and the DESIGN.md file behind them.
Read the articleAI website builder or web designer?
When AI alone is enough, and when you need a designer.
Read the articleAI website launch checklist
Thirty checks for an AI-built site, with the numbers to aim for.
Read the articleVibe coding a website
How it works, which tools to use and the three places it breaks.
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What is a fractional CMO?
Role, cost and when to hire one. A senior marketing lead, a few days a month.
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What a small business website really costs
Builders, freelancers and agencies side by side, plus the yearly costs most quotes leave out.
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How to get your site cited by ChatGPT
Five changes that make your pages easy for AI search to find, trust and quote.
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How much does a fractional CMO cost?
Retainers, day rates and a straight comparison with a full-time hire.
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What AI can't read about your customers
Context and bias are still human work. How to split it with AI.
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The UI sizing guide
Buttons, cards, corners and touch targets, drawn to scale.
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Healthcare website design
Accessibility, tracking rules, booking and AI search for clinics.
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Fractional CMO or agency?
Who decides, who does, and when you need both.
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Signs you need a CMO now
Seven signals, and whether fractional is enough.
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Startup marketing
What to do first at each stage, and what to skip.
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Marketing consulting
When it helps, how it differs from an agency, and how to buy it.
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Colour psychology for brands
What colours signal, what the research supports, and a cheatsheet.
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See your own site through both readers
A free 20-minute demo on your pages. I'll show where people get lost, what AI search can and can't read, and the three fixes worth doing first.