A senior marketing lead, a few days a month. Strategy, team, numbers, and the website that carries all of it.
I'm Robert, a fractional CMO and web designer in Tallinn. You get senior judgment without a full-time executive hire. New to the idea? Start with what a fractional CMO is.
Why companies bring one in now
Demand for part-time leaders is climbing while budgets stay flat. The question has moved from "can we afford a CMO" to "how do we get CMO-level decisions without CMO-level payroll."
Two ways I work
For startups
You've found traction. Marketing is still run by a founder, a generalist or a stack of freelancers, and nobody can say for sure what's working.
- Sharpen who you sell to and what you say
- Pick the two or three channels worth the money
- One dashboard and a weekly rhythm
- A website that turns visits into calls, designed by me
- Hire and onboard your first marketer
For enterprise
Larger teams bring in a fractional CMO for a specific, time-bound job. Only 3% of 2026 US fractional postings came from Fortune 1000 companies1, so it pays to be precise about the brief.
- Enter a new market, Europe to the US or the reverse
- Launch a product line with its own positioning
- Cover the gap while you hire a permanent CMO
- Get described correctly by ChatGPT, Perplexity and Google AI
- Build marketing from scratch after an acquisition
The first 90 days
Listen
Month one. Interviews, data and an audit of site, channels and team. You get a written plan with three priorities.
Fix the base
Month two. Positioning, tracking and the website pages that turn visits into calls.
Grow
Month three. One channel at a time, with a weekly number you can read in thirty seconds.
Strategy and the site, in one person.
After 90 days we keep going, scale down to advisory, or hand over to the person we've hired together.
One simple retainer
A set number of days a month, agreed after our first call. Three-month start, then month to month.
Check if it's a fitWhat's included
- A written marketing plan you own
- Weekly check-in with you and the team
- Leadership of marketers, freelancers and agencies
- Hiring help for your first or next marketer
- Website and AI search review, fixes designed and built
- One dashboard with the numbers that matter
Why work with me
Strategy and the site, in one person
Most fractional CMOs can't build the site. Most designers can't run strategy. I've done both for 15 years, at PARiM, Bidrento and Flockler, and with my own clients since.
Built for two readers
Your buyers read your site. So do the AI tools they ask for recommendations. I plan for both from day one.
Europe and US hours
I work from Tallinn. US teams wake up to work already done, and European teams share most of my day.
At Aniva Health, a preventive blood testing membership in Germany and Finland, I run marketing, content, the website and paid acquisition as one plan. Strategy and the site, in the same hands.
Questions people ask
How fast can you start?
Usually within two weeks of our first call. The first month is mostly listening, so there's little setup on your side.
Do you work outside Estonia?
Yes. I work with teams across Europe and the US, remotely, with visits when they help.
Do you replace our agency?
Usually I lead it. If an agency isn't pulling its weight, I'll say so, and help you replace it or bring the work in-house.
What happens when you leave?
You keep the plan, the dashboard and a team that knows how to run them. Most engagements end with a hire I've helped make.
Can you also design our website?
Yes. That's the point of a fractional CMO who designs. Strategy and the site move together.
More on fractional CMOs
All insights
Where to next
Sources
- Elena Magrini, The Rise of Fractional Leadership, Lightcast, 20 August 2026. lightcast.io
- Gartner 2025 CMO Spend Survey, Gartner, 12 May 2025. gartner.com
- MarketerHire, Fractional CMO Cost, 15 April 2026, and Go Fractional, Fractional CMO Cost: 2026 Rates, updated 3 November 2026. Both from their own marketplaces. marketerhire.com, gofractional.com