Nobody can promise a citation. You can make your pages the easiest ones to quote.
AI search tools cite pages they can reach, understand and trust. Open your site to their crawlers. Start each key page with a plain answer. Mark up your facts with structured data. Keep your company facts identical everywhere they appear. Back claims with sources and real proof.
Five changes
- Let them in. Check robots.txt. Many sites block OAI-SearchBot, PerplexityBot or Google-Extended by accident. Add an llms.txt file that points to your key pages.
- Answer first. Open every service and article page with a two- or three-sentence answer to the question it targets. Detail comes after. People skim it, and AI tools quote it.
- Mark it up. Use JSON-LD for your organisation, people, services, FAQs and breadcrumbs, linked with stable IDs into one graph.
- Say the same thing everywhere. Your name, address, services and descriptions should match on your site, Google Business Profile, LinkedIn and directories. Conflicting facts make tools hedge or skip you.
- Show proof. Named clients, real numbers with sources, author pages and dates. Tools favour pages that look verifiable.
Write for the person. Structure for the machine. Keep both telling the same story.
How to check where you stand
- Ask ChatGPT, Perplexity and Google's AI Mode the questions your buyers ask. Note who gets named and which pages get cited.
- Run the Two Readers Test on your key pages.
- Repeat monthly. Answers drift as tools and sources change.
Questions people ask
Is this the same as SEO?
It overlaps. Good SEO helps, because many AI tools search the web first. The extra work is in answer-first writing, structured data and consistent facts across the web.
How long does it take?
Structured data and crawl fixes are picked up in days to weeks. AI answers change more slowly and less predictably.
Can you do it for us?
Yes. This is what a context system sets up.
