One project, five decision makers, a year-long cycle. Your site has to answer each of them.
I design and build pharma services websites that answer the first question fast, prove you're the safe choice, and give AI tools the facts to recommend you. Strategy, copy, design and structured data from one person.
A pharma services website should state exactly which services, phases and modalities you support, show capacity, quality systems and regulatory track record, and give each decision maker in the buying group the page they need.
The two journeys
Most sites in this field serve one and lose the other. The fix is structure, not more pages.
The buying group
One project, five readers. Each needs their own page.
How I'd set up the site
Services by phase
Services by phase and modality.
Capabilities
Capabilities and equipment pages.
Quality and audits
Quality, audits and certifications.
Case studies
Case studies with timelines.
Schema
ProfessionalService schema with expertise and areas served.
What I'd track
Enquiries by service and phase
Reported monthly, next to what changed on the site.
Learn the termCapability downloads
Reported monthly, next to what changed on the site.
Learn the termReturn visits from the same company
Reported monthly, next to what changed on the site.
Learn the termMeeting requests
Reported monthly, next to what changed on the site.
Learn the termQuestions people ask
How do we reach several decision makers?
Give each role a page: science, quality, procurement and leadership.
Can AI tools find us for niche services?
If your capabilities are written plainly and marked up consistently, they're far more likely to.
What does it cost?
Every project has a fixed price, quoted after a 20-minute call once I know the scope. No hourly billing and no surprises.
Can AI tools recommend us?
They draw on your site, reviews and business profiles. I make sure all three tell the same, verifiable story.
Related reading
All insights
A site that earns the visit
Tell me about your pharma services business. I'll show you the three changes I'd make first.