Assisted conversions
Assisted conversions credit the pages people read before they got in touch, not only the last one they saw.
Why it matters
Guides, price pages and team pages often do the persuading but rarely get the credit. Seeing their role stops you cutting the pages that work.
In practice
- Look at the pages read in sessions that converted.
- Compare them with sessions that didn't.
- Improve the pages that appear most before contact.