Conversion tracking
Conversion tracking records the actions that matter, such as calls, form sends and bookings, and which pages and channels led to them.
Why it matters
Without it, you judge marketing by traffic. With it, you can see which pages bring customers and stop paying for the ones that don't.
In practice
- Define three to five conversions, no more.
- Track them the same way across every channel.
- Review them weekly next to what changed.