Viral marketing
Viral marketing is growth that spreads from customer to customer: referrals, word of mouth, free tools and content people share.
Why it matters
Recommendations from people they know are what buyers trust most. When sharing is built into the product or service, growth pays for itself.
In practice
- Make the best moment of using you easy to share.
- Reward referrals simply and quickly.
- Build a free tool your buyers pass on.