Every website now has two readers: the person deciding in seconds, and the AI tool they asked first. Both need the same clear facts.
Sites written only for people get misread by machines. Sites written only for machines lose people. Serving both is the job now.
A context system is the structured layer behind a website that helps people and AI tools understand a business the same way: schema, an entity profile, a content map and, if needed, retrieval for your own assistant.
Learn the termYour entity profile is the set of facts the web holds about your business: name, description, address, services, people and links, across your site and other platforms.
Learn the termllms.txt is a proposed convention: a plain-text file at the root of a site that lists its key pages with one-line summaries, written for AI tools.
Learn the termThe two readers is part of a normal project here. Tell me where you are and I'll suggest the first three fixes.