Entity profile
Your entity profile is the set of facts the web holds about your business: name, description, address, services, people and links, across your site and other platforms.
Why it matters
When those facts disagree, AI tools hedge, mix you up with others, or leave you out. A consistent profile is the base of AI search visibility.
In practice
- Write one master description and reuse it word for word.
- Align your site, Google Business Profile, LinkedIn and directories.
- Link them to each other with sameAs.