Trust signals
Trust signals are the details that show you're safe to choose: real people, credentials, reviews, guarantees, clear prices or terms, and an address.
Why it matters
Buyers look for them before they read the pitch, especially when stakes are high. AI tools also weigh reviews and verifiable facts.
In practice
- Put proof next to the button it supports.
- Use real photos of real people.
- Link credentials to where they can be checked.