Website budget planner

Choose who builds it and what it needs. See a realistic range to build and to run, before you ask anyone for a quote.

Your site

Who builds it?
What it needs
Is it worth it? Optional

–

to build

–

a year to run

Where it comes fromBuild

Starting ranges are sourced, see the sources below. Adjustments marked "estimate" are my working figures from projects, not survey data. US dollars.

How the website budget planner works

Starting ranges come from published pricing data. GoodFirms covers freelancers, WebFX covers agencies and online stores, and the builders' own pricing pages cover DIY.123

Extras such as more page types, languages, copywriting, custom design and integrations are my working estimates from projects. They're marked as estimates in the breakdown.

The yearly cost covers hosting, maintenance and updates. The last box checks whether the site pays for itself from new customers.

Questions people ask

How much does a small business website cost?

Most professionally built small business sites cost $5,000 to $15,000, plus $500 to $5,000 a year to keep running.

What makes a website more expensive?

More page types, copywriting, an online store, extra languages, integrations such as booking or a CRM, and custom design.

Is a DIY website really cheap?

The builder plan is, from about $180 a year. The real cost is your time: writing every page, sourcing images and setting up forms and tracking.

Why is there a yearly cost?

Hosting, the domain, plugins or apps, updates and small fixes come back every year. Leaving them out is the most common budgeting mistake.

Sources

  1. GoodFirms survey of more than 100 web development companies, February 2024, as compiled in "Website development cost 2026," Digital Applied. digitalapplied.com
  2. "Website Design Pricing," WebFX, updated October 2026. Survey data combined with WebFX's own pricing. webfx.com
  3. "Pricing," Shopify, plans billed yearly. shopify.com

Where to next

What a website really costs

Builders, freelancers and agencies.

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