How the schema starter works
Structured data is a block of code that states facts about your business in a format machines read without guessing. The starter writes it as JSON-LD, the format Google recommends.1
It builds one connected graph: your business, your website, each service and your FAQs, linked by IDs. Empty answers are left out, so the code stays clean.
Paste it into the head of your home page, then check it in the Schema.org validator or Google's Rich Results Test. Keep every fact identical to what the page shows.
Questions people ask
What is schema markup?
A standard vocabulary for describing things on a web page, such as a business, a service or a question and its answer, so search engines and AI tools can read the facts directly.
Where do I put the code?
In the head of your home page. Most site builders have a field for custom code in the page or site settings.
Will it get me rich results?
It makes your pages eligible for some, but Google decides when to show them. The bigger benefit is that search engines and AI tools get your facts right.
Which business type should I pick?
The most specific one that fits. If none does, Local business works for places people visit, and Organization for businesses without a visiting address.