Mobile-first design
Mobile-first design starts with the phone screen and adds to it for larger screens, instead of squeezing a desktop page down.
Why it matters
Most local and urgent searches happen on phones, often one-handed and in a hurry. A page that works there works everywhere.
In practice
- Put the main action within thumb reach.
- Keep tap targets at least 44 pixels.
- Test on a real phone, outside, in daylight.