Generative drafting
Generative drafting uses AI to produce first versions, such as ten headlines or three layouts, for a person to react to, choose from and edit.
Why it matters
It speeds up the blank-page stage. The judgment about what's true, fitting and on-brand stays with a person.
In practice
- Ask for many options, not one answer.
- Edit hard and cut most of it.
- Never publish facts you haven't checked.