Content management system (CMS)
A CMS is the software your team uses to edit the website without code, such as WordPress or Webflow.
Why it matters
The right CMS is the one your team will actually use. A site nobody can update goes stale, and stale sites lose trust with people and AI tools.
In practice
- Pick by who edits and how often.
- Build pages from reusable blocks, not one-off layouts.
- Skip heavy page builders that slow every page down.