Top Five Marketing Terms

Customer Lifetime Value (CLV) is a way to measure how much money a customer is likely to spend at your business over time. It helps you understand how valuable a customer is, not just after one purchase, but over their whole relationship with your company. Knowing this number can help you make smart ... Continue..

Average Order Value, or AOV, is a key number that shows how much money customers spend each time they make a purchase from your store. It's an important metric for any business, especially for those that sell products online. By increasing your AOV, you can make more money from the same number ... Continue..

Marketing automation is a tool that helps businesses automatically send emails, post on social media, and show ads to customers at the right time. Instead of doing all these tasks manually, automation software handles them based on rules you set up. This saves time and ensures that customers get the ... Continue..

Purchase frequency is a metric that tells you how often your customers buy from you over a specific period. It's a simple calculation: you divide the total number of orders by the number of unique customers. For example, if you had 500 orders from 200 customers in a month, your purchase frequency ... Continue..

Customer Acquisition Cost (CAC) might sound complicated, but it’s really just a way to measure how much money a business spends to get a new customer. Think of it like fishing—if you spend too much on bait, gas, and gear, and only catch one fish, you’ve spent a lot for very little. In business, ... Continue..