Do you remember when you last said "yes" to someone's small request when considering a bigger purchase? Maybe you agreed to sign up for a newsletter or joined a free webinar. These little "yeses" are what we call micro-commitments, and they are a big deal in sales.. Agreeing to small things can ... Continue..
Small Business Marketing Success Tips
Running a small business is no small feat. We're here with insights and marketing advice on how to make your business stand out and grow.
The Meaning of Customer Obsession with Examples from Amazon
Think of a time when a company treated you like you were their most important customer. How did it make you feel? Customer obsession means putting the customer at the center of everything. As a customer obsessed professional you make sure every decision helps solve their problems or meet their ... Continue..
Everything a Small Business Needs for their Website Design
A well-designed website can help any small business succeed beyond its founders' initial wildest dreams. It serves as the face of your company in the online world and plays the leading role in attracting customers and keeping them happy. That's why, as an entrepreneur, you should learn the elements ... Continue..
Small Business Digital Marketing Services: Guide with Takeaways
Are you a small business owner looking to understand digital marketing and avoid being charged too much for related services? You may need to prepare yourself because digital marketing can be head-spinning. What channels and partners are worthy of your trust and money? What to focus on and what ... Continue..
What is Contribution Profit? Overall and in Ads.
Definition: Contribution profit is the total amount of money that remains after subtracting all variable costs from sales. It is similar to the contribution margin but is usually looked at in total rather than per unit. Contribution profit helps a business understand how much money is available ... Continue..