Marketing automation is a tool that helps businesses automatically send emails, post on social media, and show ads to customers at the right time. Instead of doing all these tasks manually, automation software handles them based on rules you set up. This saves time and ensures that customers get the ... Continue..
Glossary: Online Marketing Concepts Explained
Gain a big picture understanding of the most important KPIs and concepts of online marketing.
What is Purchase Frequency and Why It Matters
Purchase frequency is a metric that tells you how often your customers buy from you over a specific period. It's a simple calculation: you divide the total number of orders by the number of unique customers. For example, if you had 500 orders from 200 customers in a month, your purchase frequency ... Continue..
Understand What is Customer Acquisition Cost
Customer Acquisition Cost (CAC) might sound complicated, but it’s really just a way to measure how much money a business spends to get a new customer. Think of it like fishing—if you spend too much on bait, gas, and gear, and only catch one fish, you’ve spent a lot for very little. In business, ... Continue..
