Do you remember when you last said "yes" to someone's small request when considering a bigger purchase? Maybe you agreed to sign up for a newsletter or joined a free webinar. These little "yeses" are what we call micro-commitments, and they are a big deal in sales.. Agreeing to small things can ... Continue..
Glossary: Online Marketing Concepts Explained
Gain a big picture understanding of the most important KPIs and concepts of online marketing.
Server-Side Tracking Tools and Your Cookieless Future
Businesses that target the European market already face a significant obstacle. As privacy regulations tighten and the technology changes, a big part of your online traffic and leads from the EU have become untrackable. Soon, that may be the case in the US, too. Overall, this is a good ... Continue..
5 New(ish) Advanced SEO Concepts You Need to Know
Advanced SEO has changed a lot over the years. Google is now smarter at understanding what people are searching for and showing them the best answers. To stay ahead, you need to know about five important ideas in SEO: RankBrain, Featured Snippets, User Signals, Mobile-First Indexing, and Query ... Continue..
Learning Advanced SEO Concepts with Bill Slawski
Some of the advanced SEO concepts are influenced by academic research and patents that shape the way search engines rank and present content. One man who has played a huge role in uncovering these technical foundations was Bill Slawski. To say Slawski was a SEO expert is an understatement. ... Continue..
Advanced SEO Concepts
While many people are familiar with common strategies like using keywords and creating backlinks, advanced SEO concepts often involve complex algorithms and user behavior analysis. The main seven key advanced SEO concepts a beginner should first learn are Information ... Continue..
What is Contribution Profit? Overall and in Ads.
Definition: Contribution profit is the total amount of money that remains after subtracting all variable costs from sales. It is similar to the contribution margin but is usually looked at in total rather than per unit. Contribution profit helps a business understand how much money is available ... Continue..
What is Contribution Margin and How to Calculate It
Definition: Contribution margin is the amount of money left over from sales after deducting the variable costs of producing goods or services. It shows how much money is available to cover fixed costs (like rent and salaries) and to make a profit. Understanding contribution margin can help ... Continue..
What is a Lookalike Audience and How to Create One in Facebook
A lookalike audience is a group of people who share similar characteristics with your existing customers. This concept is commonly used in digital marketing, especially on platforms like Facebook, Google Ads, and others. The goal of using a lookalike audience is to find new potential customers who ... Continue..
What Is Customer Lifetime Value (CLV): Calculate It With and Without Churn
Customer Lifetime Value (CLV) is a way to measure how much money a customer is likely to spend at your business over time. It helps you understand how valuable a customer is, not just after one purchase, but over their whole relationship with your company. Knowing this number can help you make smart ... Continue..
What Does Average Order Value (AOV) Really Mean?
Average Order Value, or AOV, is a key number that shows how much money customers spend each time they make a purchase from your store. It's an important metric for any business, especially for those that sell products online. By increasing your AOV, you can make more money from the same number ... Continue..
