Do you remember when you last said "yes" to someone's small request when considering a bigger purchase? Maybe you agreed to sign up for a newsletter or joined a free webinar. These little "yeses" are what we call micro-commitments, and they are a big deal in sales.. Agreeing to small things can ... Continue..
Digital marketing know-how for entrepreneurs and marketers
We cover digital marketing from a practical perspective that both SMB's and enterprises find valuable.
The Meaning of Customer Obsession with Examples from Amazon
Think of a time when a company treated you like you were their most important customer. How did it make you feel? Customer obsession means putting the customer at the center of everything. As a customer obsessed professional you make sure every decision helps solve their problems or meet their ... Continue..
Server-Side Tracking Tools and Your Cookieless Future
Businesses that target the European market already face a significant obstacle. As privacy regulations tighten and the technology changes, a big part of your online traffic and leads from the EU have become untrackable. Soon, that may be the case in the US, too. Overall, this is a good ... Continue..
Digital Marketing for Roofers, Plumbers & Other Tradespeople
Running a successful trade business these days goes hand in hand with having a solid website and social media presence. Did you know that as of 2024, 93% of consumers use the internet to find local businesses, and 88% of local mobile searches result in a call or visit to the business within 24 ... Continue..
Master The Meta (Facebook) Ad Library: A Quick Guide
The Meta Ad Library is a powerful tool for marketers. It helps you understand what your competitors are doing and gives you ideas for your own ads. What Is the Meta Ad Library? The Meta Ad Library is a big online catalog where you can see all the active (and in active) ads on Meta’s ... Continue..
Small Business Digital Marketing Services: Guide with Takeaways
Are you a small business owner looking to understand digital marketing and avoid being charged too much for related services? You may need to prepare yourself because digital marketing can be head-spinning. What channels and partners are worthy of your trust and money? What to focus on and what ... Continue..
What is D2C Marketing
Imagine the old days when buying makeup or clothes meant going to a big store and hoping they had what you wanted. That’s how things worked for a long time. But now, things have changed. Direct-to-Consumer (D2C) marketing lets brands sell straight to customers without needing a middleman like a ... Continue..
Best D2C E-Commerce Platforms and Software
Running a Direct-to-Consumer (D2C) business used to be a great way to sell products directly to customers. Brands could avoid paying middlemen like retailers and instead build stronger relationships with their buyers. But now, things are getting tougher. The cost of D2C platforms and software that ... Continue..
What is D2C E-commerce: Best Practices and Trends
D2C, or Direct-to-Consumer, e-commerce is a business model where companies sell their products directly to customers without using any middlemen, like retailers or wholesalers. This approach has grown rapidly in recent years, especially during the pandemic, as more businesses turned to online ... Continue..
What is a Lookalike Audience and How to Create One in Facebook
A lookalike audience is a group of people who share similar characteristics with your existing customers. This concept is commonly used in digital marketing, especially on platforms like Facebook, Google Ads, and others. The goal of using a lookalike audience is to find new potential customers who ... Continue..
