Definition: Contribution profit is the total amount of money that remains after subtracting all variable costs from sales. It is similar to the contribution margin but is usually looked at in total rather than per unit. Contribution profit helps a business understand how much money is available ... Continue..
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What is Contribution Margin and How to Calculate It
Definition: Contribution margin is the amount of money left over from sales after deducting the variable costs of producing goods or services. It shows how much money is available to cover fixed costs (like rent and salaries) and to make a profit. Understanding contribution margin can help ... Continue..
What is D2C Marketing
Imagine the old days when buying makeup or clothes meant going to a big store and hoping they had what you wanted. That’s how things worked for a long time. But now, things have changed. Direct-to-Consumer (D2C) marketing lets brands sell straight to customers without needing a middleman like a ... Continue..
Best D2C E-Commerce Platforms and Software
Running a Direct-to-Consumer (D2C) business used to be a great way to sell products directly to customers. Brands could avoid paying middlemen like retailers and instead build stronger relationships with their buyers. But now, things are getting tougher. The cost of D2C platforms and software that ... Continue..
What is D2C E-commerce: Best Practices and Trends
D2C, or Direct-to-Consumer, e-commerce is a business model where companies sell their products directly to customers without using any middlemen, like retailers or wholesalers. This approach has grown rapidly in recent years, especially during the pandemic, as more businesses turned to online ... Continue..
What is a Lookalike Audience and How to Create One in Facebook
A lookalike audience is a group of people who share similar characteristics with your existing customers. This concept is commonly used in digital marketing, especially on platforms like Facebook, Google Ads, and others. The goal of using a lookalike audience is to find new potential customers who ... Continue..
What Is Customer Lifetime Value (CLV): Calculate It With and Without Churn
Customer Lifetime Value (CLV) is a way to measure how much money a customer is likely to spend at your business over time. It helps you understand how valuable a customer is, not just after one purchase, but over their whole relationship with your company. Knowing this number can help you make smart ... Continue..
What Does Average Order Value (AOV) Really Mean?
Average Order Value, or AOV, is a key number that shows how much money customers spend each time they make a purchase from your store. It's an important metric for any business, especially for those that sell products online. By increasing your AOV, you can make more money from the same number ... Continue..
Marketing Automation in Simple Terms
Marketing automation is a tool that helps businesses automatically send emails, post on social media, and show ads to customers at the right time. Instead of doing all these tasks manually, automation software handles them based on rules you set up. This saves time and ensures that customers get the ... Continue..
What is Purchase Frequency and Why It Matters
Purchase frequency is a metric that tells you how often your customers buy from you over a specific period. It's a simple calculation: you divide the total number of orders by the number of unique customers. For example, if you had 500 orders from 200 customers in a month, your purchase frequency ... Continue..
