Some of the advanced SEO concepts are influenced by academic research and patents that shape the way search engines rank and present content. One man who has played a huge role in uncovering these technical foundations was Bill Slawski. To say Slawski was a SEO expert is an understatement. ... Continue..
Articles
Micro-Commitments in Sales: A Quick Guide
Do you remember when you last said "yes" to someone's small request when considering a bigger purchase? Maybe you agreed to sign up for a newsletter or joined a free webinar. These little "yeses" are what we call micro-commitments, and they are a big deal in sales.. Agreeing to small things can ... Continue..
The Meaning of Customer Obsession with Examples from Amazon
Think of a time when a company treated you like you were their most important customer. How did it make you feel? Customer obsession means putting the customer at the center of everything. As a customer obsessed professional you make sure every decision helps solve their problems or meet their ... Continue..
State Management in WordPress
In web development, state refers to the current values of variables or data that determine the behavior of your application. For example, the logged-in status of a user, the contents of a shopping cart, or the data saved in a form all represent a form of state. A Quick Intro to State ... Continue..
Server-Side Tracking Tools and Your Cookieless Future
Businesses that target the European market already face a significant obstacle. As privacy regulations tighten and the technology changes, a big part of your online traffic and leads from the EU have become untrackable. Soon, that may be the case in the US, too. Overall, this is a good ... Continue..
Speeding Up Natural Link Building – Eric Ward’s Secret Sauce
In my previous article, I focused on a recently departed advanced SEO genius that worked mostly on the technical side of things. This time, sadly, it is time to shine some light on another specialist that left us way too early. His name was Eric Ward. As one of the earliest pioneers of SEO from the ... Continue..
Google Search Console for SEO and Keyword Research
If you're looking to improve your website's visibility on Google, you probably know the basics: keywords, backlinks, and content quality. But there’s a frequently disregarded tool that goes beyond the basics and taps into data directly from Google. That tool is Google Search Console (GSC) – a ... Continue..
5 New(ish) Advanced SEO Concepts You Need to Know
Advanced SEO has changed a lot over the years. Google is now smarter at understanding what people are searching for and showing them the best answers. To stay ahead, you need to know about five important ideas in SEO: RankBrain, Featured Snippets, User Signals, Mobile-First Indexing, and Query ... Continue..
Best Website Builders and How to Use Them
A website is a modern "must-have" for any business or individual. Building a website from scratch used to be a daunting task, especially for those who lacked technical knowledge. However, thanks to a new wave of website builders, creating a professional-looking website has become super easy. If ... Continue..
Digital Marketing for Roofers, Plumbers & Other Tradespeople
Running a successful trade business these days goes hand in hand with having a solid website and social media presence. Did you know that as of 2024, 93% of consumers use the internet to find local businesses, and 88% of local mobile searches result in a call or visit to the business within 24 ... Continue..
